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Marketing Programs Produce Results
Hired by our client as they embarked on an aggressive
growth path to become a major supplier of cab climate systems to
heavy duty truck and off-highway machines, we helped develop
strategies and implement communication programs to achieve their
goals.
Our contributions to their ambitious marketing program
included:
• New corporate graphic image
• New company slogan
• New sales tools, brochures, newsletters, video,
premiums
• New ads and media placement
• Aggressive public relations activities
• End user satisfaction research program
All of these marketing programs, carefully integrated for
maximum impact, helped our client achieve market dominance and
four fold increase in sales since these programs were deployed.
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