Catalogs

Catalogs must be, first and foremost, easy to read and use by the customers and your sales personnel. Whether it's upgrading an existing catalog or creating a new one, careful planning and organization, scrupulous attention to detail, efficient production and proofing at every step will result in a catalog completed on time and in budget.

Another factor that must be considered today is the electronic adaption of the printed catalog for both the internet and CD-ROM media. These options must be planned for at the earliest stage possible. Our services for the production of catalogs typically include:    • Communication strategies development    • Total project planning scheduling and       budget estimates    • Organizational concepts    • Layout design    • Copywriting    • Production artwork & illustration    • Photography    • Printer specifications, negotiations and      contact    • On-site press proofing